Casual Gaming Powerhouse Strikes Again: Hybrid Casual Hit Surpasses 15 Million RMB Monthly — What’s the Unique Gameplay?

The casual gaming scene has been booming lately, with tons of new hits popping up every year. Especially when the fun, easy-to-play style of hyper-casual games mixes with the solid monetization systems of casual games, it often leads to fast breakout successes. Take Rollic Games' Color Block Jam for example — its sliding puzzle gameplay helped it rake in over 130 million RMB in in-app purchases within just four months.

Now, a Turkish developer is making waves with a new title called Knit Out, which combines knitting concepts with screw-turning style mechanics. According to third-party data, the game launched in January this year, but its monthly in-app purchase revenue only started shooting up around May — probably because the gameplay was still evolving.

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Tangled Yarn Meets Match-and-Clear — Can't Stop Unraveling

If you've played those screw-turning games, Knit Out might feel somewhat familiar. Its core is a stacking and clearing mechanic, but with a fresh twist on theme and gameplay.

The game centers around knitting. From the store screenshots, you first collect yarn balls, then later get to the actual knitting. The screen splits into three parts: the top shows knitted patterns made of different colored yarn, the middle is where you place the yarn balls, and the bottom displays the yarn balls in various colors.

Playing is super simple: you place yarn balls matching the colors near the edges of the knitted pattern into the middle slots. The matching yarn then automatically wraps around that section until it hits 100%, and the section disappears.

Like many hybrid casual games, the early levels are easy, and the addictive unraveling-and-knitting gameplay quickly hooks you. But as levels get tougher, the knitted pieces get smaller and harder to fill up. You have to think strategically about the order you place the yarn balls to clear the level efficiently.

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Monetization — Ads or Pay to Speed Up Your Stitching

Players can unlock more yarn slots by watching ads or pay for items that speed up the process. For example, if there are no yarn balls matching a certain color at the edge, you can use scissors to cut away a part, freeing up other colors to be wrapped. Around level 20, the option to remove ads with a purchase appears.

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Real-Life Touches in Ads — Could Knit Out Be the Next Big Hit?

Besides its easy-to-grasp, addictive gameplay, Knit Out has a unique approach to user acquisition. Since it launched later and Rollic hasn't fully ramped up ad spend, the ads are straightforward — mostly just showing gameplay.

What stands out is how these ads cleverly include familiar real-life elements.

For example, one ad adds an “IQ test” overlay on the game board, suggesting players with higher IQs can clear levels faster.

Other ads use help-me-out themes, asking players to assist with untangling the yarn.

There's a pixel-art styled ad, too.

One creative twist turns the yarn unraveling into a factory assembly line — if the yarn pile gets too high on the conveyor belt, the game ends.

Another help-themed ad uses black and white Go stones to represent the yarn coils.

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Right now, Knit Out is still early days — the gameplay and marketing are evolving. With more meta features, events, and wider ad campaigns ahead, this game has solid potential to become the next breakout hit. Definitely one to watch!

The images in this article are official screenshots released by Rollic Games.