From $20 to $10,000/Month: My 70/30 AdSense Content Strategy Revealed

In 90 days, I grew my AdSense earnings from $20 to $10,000 per month by using a 70/30 content mix: 70% evergreen and 30% seasonal content. This approach drove steady growth and income across my network of 12 major sites. Each site attracted an average of 50,000 to 100,000 monthly visitors, contributing to the overall revenue surge.

That’s when I started focusing on evergreen content, which became the foundation for steady income. After analyzing hundreds of successful AdSense sites on SimilarWeb, I noticed most stable sites (about 60–80%) rely on evergreen topics. In 2018, only 30% of my content was evergreen, and my RPM averaged $2. In 2019, I increased evergreen content to 60%, and RPM rose to $5. By 2020, with 70% evergreen content, RPM stayed around $7–8. This shows the benefits of prioritizing evergreen topics over time.

Evergreen content is timeless. People search for it consistently, regardless of the season. Examples include:

• Tech tutorials: “Complete Guide to Photoshop,” “Python for Beginners,” “Excel Function Handbook.”
• Tool reviews: “Best Video Editing Software in 2025,” “10 Free Online Design Tools,” “Cloud Server Performance Comparison.”
• Life guides: “Beginner’s Guide to Personal Finance,” “Home Renovation Budget Checklist,” “Healthy Eating Principles.”

Most of my main AdSense sites, 8 out of 12, rely primarily on evergreen content. Traffic remains stable, with RPMs around $5-$8, making this the backbone of my network. For example, an article titled 'Python for Beginners' emerged after I noticed a persistent search trend. My keyword research process involves using tools such as Ubersuggest and Google Keyword Planner to identify high-demand topics with manageable competition. I look for keywords that consistently appear in search trends and evaluate their potential using metrics like search volume and keyword difficulty. This careful keyword research and SEO optimization helped the article climb rankings, now bringing in $2,500-$3,000 monthly since 2020. Similarly, in the lifestyle niche, 'Beginner's Guide to Personal Finance' consistently attracts readers and maintains earnings. In finance, 'Investment Strategies for 2025' delivers ongoing value, showing evergreen topics’ versatility. (Matawaran, 2023)

But having steady income isn’t enough. You also need to grow. That’s where seasonal content helps by giving your earnings a boost.

I categorize seasonal content into three groups:

• Holiday promotions: Christmas gift guides, Valentine’s Day ideas, Halloween decorations, Mother’s Day presents.
• Industry events: CES, Apple WWDC, Black Friday shopping guides, tax filing guides.
• Seasonal needs: Summer sunscreen products, winter heating equipment, back-to-school items, fitness plans in January and May.

I run four sites focused on seasonal content. These sites have big swings in traffic, so revenue is unpredictable. Some months barely break even, but during peak times, RPMs can reach $12-$15 and earnings can go over $2,500. (Chushko, 2019) Making $400 on Black Friday feels great, but the next dip can be stressful. This volatility is tough, both financially and emotionally, which is why the right content balance matters. To manage these ups and downs, I recommend saving some of your peak earnings for slower months. I've found it helpful to develop a support network of peers who understand the challenges and can offer advice or just listen. Practicing mindfulness and setting work boundaries also helps me handle stress and maintain a positive outlook. Building on earlier insights, here's how it works in practice:

• Content planning: If I publish 20 articles a month, 14 are evergreen and 6 are seasonal.
• Focus: Evergreen content is optimized for long-term SEO, and seasonal content targets trends and timely traffic spikes.
• Budget allocation: 70% goes to long-term SEO efforts, and 30% to seasonal promotions, including content creation and paid campaigns.

This 70/30 content mix framework stems from seven years' experience. Key takeaway: Maintaining about 70% evergreen and 30% seasonal content provides a strong base for stable growth. This approach balances dependable income with timely earning spikes.

To execute this strategy effectively, I follow a simple 'Plan, Produce, Monitor, Adjust' loop:

Plan: Craft a content calendar each year, planning out both evergreen and seasonal topics. Ensure evergreen content aligns with long-term trends while scheduling seasonal topics 2–3 months ahead.

Produce: Cluster evergreen articles by keyword and systematically create them. For seasonal content, create focused pieces that align with upcoming trends and events.

Monitor: Conduct monthly reviews of traffic metrics and RPMs, checking for any significant drops in traffic or if seasonal content exceeds 40% of total content.

Adjust: Use alerts to identify significant changes and make necessary adjustments to the content ratio and strategy to maintain year-round balance.

I’ve learned some tough lessons over the years. Too much seasonal content can backfire. For example, one of my sites had 60% seasonal content, and after the holiday, traffic dropped by 70% and took months to recover. (Chushko, 2019) Evergreen topics also need to have real search demand; for instance, writing about something like “Fixing Windows XP” won’t bring much traffic. Seasonal content must also be planned ahead; waiting too long means missing the peak.

Looking forward, I think keeping this balance will be even more important as digital trends change. AI makes it easier to create evergreen content, so competition is rising. More people are using voice and mobile search, and video can bring quick spikes for seasonal topics. Advertisers are focusing more on these high-traffic moments, while programmatic ads keep steady returns from evergreen content. To keep your AdSense income strong, update your strategy: use automation to scale evergreen content, and be ready to take advantage of seasonal events. Balancing both brings stability and growth.

You might wonder if this strategy takes too much time or money, or if your niche makes it harder to use. Even with limited resources, automation tools can make content creation easier and reduce the need for a big team. If you’re just starting out, tools like Buffer or Hootsuite for scheduling, Ubersuggest for keyword research, and SurferSEO for content optimization are good places to begin. Jasper can also help generate high-quality written content and streamline your workflow. This approach works even if you’re on a tight budget. The 70/30 content mix fits many different niches, so it stays relevant and lowers risk. With good planning and focus, you can handle challenges and grow your revenue.

If your AdSense income isn’t steady, review your content mix. The main takeaway: A consistent balance of evergreen and seasonal content stabilizes income and drives sustained growth. Stick to the 70/30 split—70% evergreen for reliable earnings, 30% seasonal for extra growth. Check results often and adjust as needed. Success comes from consistently following a balanced plan.

Right now, I’m trying out AI tools like Jasper, ContentBot, and Writesonic to see if I can create more content without losing balance. My goal is to work faster while keeping quality high. I’ll share anything I learn along the way. I’d also like to hear from you: Have you tried the 70/30 content mix? Share your experiences and tips with the community. Let’s learn and grow together.